https://theswell.studio/home daily 1.0 2026-03-15 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618497259178-6XJGK9GR6YAVBQL5L519/20140301_Trade-151_012-2.jpg Outdoor Industry + Lifestyle Copywriter https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694583486-2PQT0LQ193RL7MCB6DX4/20140228_Trade+151_0046.jpg Outdoor Industry + Lifestyle Copywriter https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694644871-IC85FNH781UNZSZEGHDR/Aro+Ha_0428.jpg Outdoor Industry + Lifestyle Copywriter https://images.squarespace-cdn.com/content/v1/5e90febfb7794700580887fa/d487c165-f56b-4f53-9a95-c749322d062d/dirtbox+white_.png https://images.squarespace-cdn.com/content/v1/5e90febfb7794700580887fa/26a59dd0-0cbf-4c1c-ba97-595cc38d3fa6/SRAM-rockshox-cycling-copywriter.png https://images.squarespace-cdn.com/content/v1/5e90febfb7794700580887fa/33e9456f-2d6a-4853-9029-43a6c18d2d67/origin-physical-therapist-copywriter.png https://images.squarespace-cdn.com/content/v1/5e90febfb7794700580887fa/e6cd0466-a1a7-4c55-93ba-d642058abc4b/Badfish+SUP+logo https://images.squarespace-cdn.com/content/v1/5e90febfb7794700580887fa/5e7bdf3a-3f0c-4093-984c-2cf86c1fc87b/LavaBox-logo-Outline-02_98937ffb-27cf-47ef-affe-e616c80e1a37.png https://images.squarespace-cdn.com/content/v1/5e90febfb7794700580887fa/80ec039e-6d64-4732-b93c-43d10fba3049/FSR_Standard_Horizontal_White+%281%29.png https://images.squarespace-cdn.com/content/v1/5e90febfb7794700580887fa/50f9668b-000f-4282-8448-47133a52eb61/Screen+Shot+2023-07-18+at+6.33.06+PM.png https://images.squarespace-cdn.com/content/v1/5e90febfb7794700580887fa/4f582b25-c916-48cf-82b2-00e1042abddd/Outdoor-arches-national-park-snow https://images.squarespace-cdn.com/content/v1/5e90febfb7794700580887fa/773b0095-5907-4bac-96dd-3e3c8039e782/Chloe-outdoor-copywriter-marketing.jpg https://images.squarespace-cdn.com/content/v1/5e90febfb7794700580887fa/9924f1da-9668-4ce1-bdf6-f326cdeb1e83/Chloe-outdoor-industry-marketer.jpg https://theswell.studio/outdoor-copywriting-services daily 0.75 2025-05-20 https://images.squarespace-cdn.com/content/v1/5e90febfb7794700580887fa/e32eaae3-18d8-4f04-8e4d-48116e3d4325/IMG_8894.jpeg Copywriting for Outdoor Brands - Services https://images.squarespace-cdn.com/content/v1/5e90febfb7794700580887fa/327dc386-7008-4abd-a891-c8659f1565fc/26A86B7A-8F6F-496D-A17E-44BB76518D48.jpg Copywriting for Outdoor Brands - Services https://images.squarespace-cdn.com/content/v1/5e90febfb7794700580887fa/00d6824f-b2d7-4361-ad33-37187499f717/daniel-sessler-p_3j4nZpZw4-unsplash.jpg Copywriting for Outdoor Brands - Services https://images.squarespace-cdn.com/content/v1/5e90febfb7794700580887fa/6ad6c03e-4ced-4ef1-851d-a2a493c4d43d/DSC00629.jpeg Copywriting for Outdoor Brands - Services https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618511387030-5LI1E5QMVTQ2RY9S00A4/20140228_Trade+151_0046+1.jpg Copywriting for Outdoor Brands - Services https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618511440608-5BVMHVN4WR2I9YQV1WWR/Aro+Ha_0010+1.jpg Copywriting for Outdoor Brands - Services https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618511467879-K5J9BYNACHJVDV3BNSFU/Aro+Ha_0387+1.jpg Copywriting for Outdoor Brands - Services https://images.squarespace-cdn.com/content/v1/5e90febfb7794700580887fa/7d087d8f-0b1b-4162-a9a0-9ba8a8c9acce/7D83CAD0-8C32-4EC5-89B8-648902793F01.jpg https://theswell.studio/portfolio daily 0.75 2023-10-02 https://images.squarespace-cdn.com/content/v1/5e90febfb7794700580887fa/7a267122-3026-47f6-ad1a-99669a199f9d/Screen+Shot+2023-10-02+at+2.06.27+PM.png Portfolio Bell Helmets SEO Web + Product Copy - B2C e-commerce product descriptions, SEO product page subheadings, title tag + meta description copy, evergreen landing page copy for Under The Helmet https://images.squarespace-cdn.com/content/v1/5e90febfb7794700580887fa/483485d2-ed5b-450b-aa9b-10b485c624d5/Screen+Shot+2023-10-02+at+2.25.26+PM.png Portfolio RockShox Model Year 2023 Launch Campaign - Suspension forks and rear shocks product development stories for the SRAM Life Blog https://images.squarespace-cdn.com/content/v1/5e90febfb7794700580887fa/b9cb8c79-efda-4a9e-a362-18faf327e4f6/Screen+Shot+2023-10-02+at+2.27.49+PM.png Portfolio RockShox Model Year 2023 Launch Campaign - Technical MTB product + components messaging development, web copy, brand storytelling + PR, product page copy, + more https://images.squarespace-cdn.com/content/v1/5e90febfb7794700580887fa/e614c03e-9457-4484-8926-f8cfc6f4020c/Screen+Shot+2023-10-02+at+3.40.24+PM.png Portfolio Gait Happens Funnel Copy for Digital Products - Meta ads + direct response email sequence copy written for various online courses + products tailored to two separate audiences: health professionals/doctors + laypeople trying to improve the health of their feet/lower body (my relationship with Gait Happens is as a subcontractor through an agency) https://images.squarespace-cdn.com/content/v1/5e90febfb7794700580887fa/fc061693-5df3-4f5a-9785-7718d5c4ea4b/Screen+Shot+2023-10-02+at+2.48.16+PM.png Portfolio Origin Physical Therapy 6-Month SEO Campaign + Blog Copy - Ongoing search engine results auditing + optimizing, keyword research + recommendations, updated old blog copy to improve SEO + created new blog copy based on keyword insights + SEO opportunities https://images.squarespace-cdn.com/content/v1/5e90febfb7794700580887fa/ff5c7073-7fc6-4034-8fa0-25b5471761b0/Screen+Shot+2023-10-02+at+2.59.53+PM.png Portfolio LavaBox Portable Campfire Marketing Strategy, SEO Campaign + Blog Copy, Email Marketing Copy + Management - LavaBox's DTC website hit its first $100k revenue month the first month I took over their email marketing, our SEO blog campaign has generated tens of thousands of dollars in organic traffic monthly https://images.squarespace-cdn.com/content/v1/5e90febfb7794700580887fa/62d7cdc9-1370-4093-b1cb-59f1e7f8c24c/Screen+Shot+2023-10-02+at+2.55.29+PM.png Portfolio Lunar Wellness + Nutrition Homepage Web Copy - Web copy audit + rewrite to improve conversion rates for a yoga, holistic nutrition, + personal training practice https://images.squarespace-cdn.com/content/v1/5e90febfb7794700580887fa/2aefd871-8507-4ad3-9ff6-92f7a3a0ea63/Screen+Shot+2023-10-02+at+4.06.23+PM.png Portfolio Cocoon USA Website Launch - Creation of mini brand voice + messaging guide, SEO blog copy, + web + product copy adapted from the original Cocoon EU product descriptions + web copy for the modern US outdoor goods market + consumer https://images.squarespace-cdn.com/content/v1/5e90febfb7794700580887fa/887c42df-4eb3-40c4-a9c6-82eadfe22d75/Screen+Shot+2023-10-02+at+3.18.38+PM.png Portfolio Gait Happens Sales Pages - Conversion sales page copy for Combating Bunions: Simple Exercises + Lifestyle Changes for Healthier Feet + Gait Happens 1:1 Virtual Consults telehealth service for functional foot health clinicians (my relationship with Gait Happens is as a subcontractor through an agency) https://images.squarespace-cdn.com/content/v1/5e90febfb7794700580887fa/e455fa59-4cfc-44cb-b19e-9fbff95f701c/Chloe-+snowboard+shot.jpeg https://images.squarespace-cdn.com/content/v1/5e90febfb7794700580887fa/668fade7-432d-438b-b1cf-14b0a59a0937/Chloe+-+MoabFA.jpg https://theswell.studio/about daily 0.75 2024-07-19 https://images.squarespace-cdn.com/content/v1/5e90febfb7794700580887fa/03eceb08-fe4e-4179-b2f6-cbc12ccaa11b/9D9505BD-5EA0-427F-94E1-BF1162E5CAC4.jpg https://images.squarespace-cdn.com/content/v1/5e90febfb7794700580887fa/b9111286-5010-4403-b758-1ea52debde70/karel-mistrik-WHua0ZKjuM4-unsplash.jpg https://images.squarespace-cdn.com/content/v1/5e90febfb7794700580887fa/e2b76beb-e3eb-4d89-9eed-7b0646d0dd9d/Chloe-Anne+Copy+-+Tent+2021.jpg https://images.squarespace-cdn.com/content/v1/5e90febfb7794700580887fa/2dac4437-f37e-4b49-b315-d59c168af5bb/image-asset.jpeg https://images.squarespace-cdn.com/content/v1/5e90febfb7794700580887fa/6577cb23-5ccc-44c2-8713-099a561ddede/DSC03080.jpg https://images.squarespace-cdn.com/content/v1/5e90febfb7794700580887fa/d6eb82ae-d30f-4dab-86f3-de9ecaf15460/DSC00550.jpg